Design Research, Brand Re-positioning, Brand Mark, Banners, , App Design, Pack Designs, Key Visuals.
Improve conversion rate from users to prospects, increase number and quality of
appointments - delivering a better ROI on marketing spend.
Improve the level of qualification for prospects and create a more personalised experience.
Improve data capture, management, customer insight and personalised marketing. Improve the Ikarus pre and post design visit experience.
Unify the Ikarus brand experience across all customer-facing channels.
As an agency who strives to Humanise Digital Experience, we always consider the whole
customer journey, beyond digital touchpoints. In reality, the website is only a small part
of the customer experience. To fully understand the customer, we needed to consider
discovery, product awareness, decision fatigue, sales pressure defence, and social
The result is a new experience that brings Ikarus online presence in line with their offline and above the line experience while being empathetic to a potential customer’s state of mind while browsing. The new site includes more self-serve education and in-depth information about the process, answering common questions to help close the gap to conversion.
In order to reduce any anxiety before conversion, we helped to articulate the sales, rebranding design and installation process so the customer would know exactly what to expect at each stage.
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