Branding, Brochure Design, Banners, Website Designing, Key Visuals.
In order to bring the concept of the New Gentleman to life, we developed a concept driven
brochure to attract customers and clients at one place to grab more information about the
services and products, Met Life offers. With a limited media budget, MINI needed to
outsmart big spending competition like Toyota, Jaguar and Ford
As the most effective medium, i.e. niche channels that provide specific programmes to specific targets, we developed a range of branded content for the ‘new gentleman’ through a collaboration with local powerhouse CJ E&M. This was distributed exclusively through both their digital and offline CATV. By being highly targeted and frequent we managed to be very efficient. We managed to drive sales while reducing CPRP significantly.
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