FRESH FARMS	 Image

Introducing a new whey protein fruit snack to the active adult marketplace, Fresh Farms goal is to break out of their packaging and attract consumers looking for an energy boost with a great taste.

Breaking into the healthy snack market for adults can be tough. Trying to break in using packaging that has traditionally been used for applesauce, juice, and baby food makes doing so more of a challenge. Fresh Farms, the first company to bring a high protein fruit snack for adults on the go to the table, needed a branding boost, and FreshBrand.

On top of introducing a new fruit/whey protein product to the active lifestyle marketplace, the branding challenge of ensuring consumers didnít confuse the squeeze pouch design with a kidís product introduced exciting market research opportunities.

We dove in headfirst, looking at all childrenís squeeze pack brands, and found most were decorated with a variety of animated characters and bright, eye-catching colors meant to appeal to the younger target market. So, we chose to step up Fresh Farmsís game, focusing on less childish, more modern and minimalistic designs, with color schemes aimed at an adult audience. As a result, Fresh Farmsís sales continue to grow beyond expectations, and the product has been picked up by a number of national retailers.

FRESH FARMS	 Image
FRESH FARMS	 Image

CLIENT

FRESH FARMS

WHAT WE DID

Design Research, Pack Designs, Packaging Design, Content Writing and Key Visuals.

KEY OBJECTIVES

  • Brand Identity
  • Product Positioning
  • Packaging Design
  • Website Design
  • Touchpoint Design
  • Marketing Collateral

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