CODEPIX 	 Image

From concept toreality

Codepix came to Coltfox as a concept. In partnership with Codepix, we transformed that concept to a commercially viable business. The thrill of seeing a project like this take shape creates a real buzz, with people across the entire business getting involved at all stages. This level of client and internal collaboration often leads to really great work.

The original concept for Codepix came from Simon Davies who has an extensive background in the finance world; he recognised a gap in the market, identified certain pain points of employers and knew a solution like Codepix could make a real impact.

CODEPIX 	 Image
CODEPIX 	 Image

CLIENT

CODEPIX

WHAT WE DID

Branding, Re-positioning, Banners, Website Designing, Event Designs, Conference Key Visuals.

KEY OBJECTIVES

The main challenge for Codepix was to translate the concept into a tangible business that utilised the most appropriate Design for their target audiences.

The other challenge was to identify the needs of the two distinct audiences, Therefore knowing our two diverse audiences intimately became what we lived and breathed to ensure success.

THE END RESULT

We started with a full scoping session for the brand and business. This included market and competitor research and in- depth technology discovery. The result was documentation detailing the landscape of the industry, user profiles of our audiences and a full technical scope of work for the application to be released in phases.

This research enabled us to design a strong brand proposition, visual identity and tone of voice through which to communicate to the target audience.

Codepix was to launch the code for the app design and carry out pre-launch and launch marketing activity to raise awareness of the app in US and begin driving sign-ups.

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