WHAT’S NEXT FOR INDIA’S DIGITAL MARKETING?
India’s digital marketing industry is dynamic more than ever. Companies hoping to get a piece of the audience will need to maximize their resources and understand the key trends that will shape the future of digital marketing. The present 2019 is past the half-way point, and marketers still have the rest of the year to generate the momentum they need for the next year.
Here are some of the key digital marketing trends that will shape various industries moving forward.
Growth In Voice Search The abundance of smart speakers and virtual assistants in India is resulting in a surge of voice searches. It’s a key trend that’s starting to dominate other countries as well. In fact, recent statistics suggest that 50% of all searches will be made via voice by 2020.
Marketers should see this as a signal and optimize their keywords and SEO. One way of optimizing for voice is by making keywords longer. Text keywords are usually 1-3 words long as people are not keen on typing too much. However, when using voice search, people tend to use longer phrases consisting of at least 5-8 words.
Interactive Content And Video Marketing Videos are becoming more popular than ever, and this is because the media is readily available through social media platforms like Facebook and Twitter. Marketers should put the time and effort in developing video content that’s around 3 minutes long as this is the ideal length that consumers typically watch from start to end.
Aside from that, marketers should also focus on creating interactive content. These are videos or images that urge the viewer to make some form of action. Such pieces of content promote engagement between the brand and its consumers.
Instagram’s Declining Organic Reach When Facebook marketing was only about to take off, there was an abrupt decline in its organic reach. This forced pages and brands to invest more in their campaigns. While Instagram is now a hit with companies, the social media platform is seemingly on a similar path as Facebook in terms of organic reach.
According to recent numbers from July, India currently has 69 million Instagram users. It is currently the third country with the most Instagram users, trailing behind the US and Brazil. India is well positioned to take the second spot this year, so marketers will need to brace themselves for what’s to come.
If there’s anything we may have learned from Facebook’s organic reach movement, it’s that Instagram will see a decline as it gains more users. Companies should begin reformatting their budget for Instagram if they choose to make campaigns on the platform.
Conclusion; India’s digital marketing trends remain dynamic to this date. However, there’s no way to tell whether they will remain the same the following year. In any case, it is important to keep in mind that the trends above will shape the rest of 2019 and possibly the first few months of 2020.